Maintenance: Pre-Launch Product Copy Form
To avoid confusion and error moving forward, a form was created to establish official copy for the website, one sheet, apparel hang tags, and catalog.
Result
The work that went into streamlining the product descriptions and FAQs helped provide clarity for the consumer, as seen in decreased questions and complaints for Customer Service.
The database itself serves as a living resource, contributing to employee efficiency, helping to prevent discrepancies, and contributing to accurate information and on-brand messaging.
Some of the images on this page were recreated (using Notion and Photoshop), since I could only access a limited number of screen shots or original files.