Create a Pricing Page
Provided information:
PetPal has great deals for pet sitters. If they upgrade to premium, more pet owners will see their profiles leading to more jobs. Here are some perks of PetPal Premium to keep in mind as you create the pricing page:
Unlimited bookings (free version is up to 5 bookings per month)
30% more exposure to profile
Get 1 PetBoost a month to make sure your profile is on top of the pile for 24 hours
Cost: $80 a month / annual only $800 (save $160!)
Considerations
PetPal pet sitters need to see the value of Premium and be reassured that it is worth the price tag.
Ways to communicate this and increase conversion include:
A feature comparison between the paid and free options.
Creating a third, recommended option (Premium Annual) to create a price anchor with the monthly Premium plan. This makes the Premium Annual plan more palatable.
Sharing social proof (here through testimonials) to reduce the risk associated with this kind of monetary commitment.
Suggested Text
Headline: Why You’ll Love Being a Premium Pet Sitter
Subheader: More bookings. More profile visibility. More opportunities to earn more.
Column 1
Title: Premium
Price: $80/month
Features Text
Monthly Bookings: Unlimited
Profile Visibility: Shown 30% more often than Basic
Pet Boost (Profile featured for 24 hours): 1 per month
Button: Upgrade to Premium
Column 2
Recommended
Title: Premium Annual
Price: $66.67/month
when billed annually
Features Text
Monthly Bookings: Unlimited
Profile Visibility: Shown 30% more often than Basic
Pet Boost (Profile featured for 24 hours): 1 per month
Button: Upgrade to Premium Annual
Column 3
Title: Basic
Price: $0/month
Features Text
Monthly Bookings: Up to 5
Profile Visibility: Standard
Pet Boost (Profile featured for 24 hours): 0
Included (where button would be)
Testimonials (Fictional samples)
Premium paid for itself the month after I upgraded. I booked 8 jobs that month and found repeat jobs that I still have a year later. - Mia G., Seattle, WA
Being able to book unlimited jobs is… priceless. And the monthly Pet Boost is the icing on the cake.
- Jonah R., Hoboken, NJ