CHALLENGE 8

Music App Concert Notification

Scenario

The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.  

Challenge

Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?

Headline: 30 characters max
Body: 45 characters max
Button: 25 characters

Goal

Provide the necessary details for the upcoming concert. Offer reasons why they should click through to buy tickets.

Considerations

The headline can provide the basic information: who is playing (to see if it is a performer/band they like) and where (to see if the show is nearby), and that should be communicated in the headline.

The body of the message can offer more detail and reasons to click through:

• Exclusivity (“Early access”)

• Urgency (“Starts now”)

• Scarcity (“Limited number of tickets available”)

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