CHALLENGE 2

Promotion for Sports App

Scenario

A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Challenge

Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max

Goal

A clearly written message, providing a simple solution to the user’s existing problem (missing out on their favorite teams’ games). The call to action should be the logical next step, making for a smooth conversion.

Considerations

Since the user is a busy working parent, the text needs to cut to the chase, simply stating the benefits and features of the app. The first few drafts included some wordplay, but I ultimately edited it down in favor of a clear and concise message. Even the call to action doesn’t mince words; instead of inviting users to learn more about the app, it takes them to the next step: choosing the teams they want to follow.

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