CHALLENGE 10

Request for Personal Information

Scenario

The user is trying to view a website to help them buy a car. But the content can’t load without the user’s location. They need to enter their ZIP code and first name.

Challenge

Ask them where they live and who they are without sounding like you're unnecessarily mining their data.

Headline: 25 characters
Body: 45 characters
Button: 15 characters

Goal

Explain why the requested information is required so the user feels comfortable moving forward.

Considerations

Users can be suspicious of sharing PII (personal identifiable information), and for good reason. If there is any distrust, they may abandon their search. To avoid this, it’s important to reassure the user by letting them know why the request is being made.

I had played around with using more text, including microcopy above each field, but opted to keep it simple. I ended up limiting the text to a headline that provides enough context for the requested information.

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