CHALLENGE 4

Promotional Pop-Up

Scenario

A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge

Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.

Headline: 45 characters max  

Body: 175 characters max       

Button(s): 25 characters max 

Goal

Primary Goal: Present a solution (delivery) to a potential problem (having to shop at the store).

Secondary Goal: Create awareness for the service.

Considerations

The user is currently shopping and is likely focused on the task at hand - and not looking to sign up for a delivery program. However, if they are not enjoying the current task, learning about the home delivery option could be a welcome discovery.

If the user is in a rush, and cannot commit to the service at that moment, the secondary button should not be a final dismissal (ex. I Prefer to Shop In Person) or worse, shaming them - and lowering the brand’s image - with something like ‘I Prefer to Be Inconvenienced’.

Instead, ‘Maybe Later’ lets the user postpone their decision.

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